<article class="wyllo-formerly">
<h1>About Wyllo, formerly NoFraud and Yofi</h1>
<p class="lede">NoFraud and Yofi are now Wyllo (pronounced Will-oh, like the tree). If you knew us as NoFraud for checkout fraud, or as Yofi for return and policy abuse, you are in the right place.</p>

<h2>What happened to the names</h2>
<p>NoFraud rebranded as Wyllo on March 19, 2026. The new name followed NoFraud's acquisition of Yofi, a post-purchase risk platform. Wyllo brings NoFraud's payment fraud prevention and Yofi's post-purchase risk intelligence together in one platform, from checkout to returns, refunds and support. <a href="https://wyllo.ai/nofraud-rebrands-as-wyllo-introducing-a-cx-first-approach-to-ecommerce-risk-intelligence/">Read the announcement</a>.</p>
<table>
<thead><tr><th scope="col">Name</th><th scope="col">What it was known for</th><th scope="col">Where it is now</th></tr></thead>
<tbody>
<tr><th scope="row">NoFraud</th><td>Payment fraud prevention at checkout</td><td>Renamed Wyllo. nofraud.com forwards to wyllo.ai.</td></tr>
<tr><th scope="row">Yofi</th><td>Post-purchase risk: return fraud, refund and policy abuse</td><td>Acquired by NoFraud, now part of Wyllo. The yofi.ai site says "Yofi AI has been acquired by NoFraud".</td></tr>
<tr><th scope="row">Wyllo</th><td>Both, in one CX-first risk intelligence platform</td><td>wyllo.ai</td></tr>
</tbody>
</table>

<h2>What Wyllo does</h2>
<p>Wyllo is the CX-first risk intelligence platform for ecommerce. It combines identity signals with behavioral intelligence across checkout, returns, refunds and customer support:</p>
<ul>
<li><a href="https://wyllo.ai/platform/">Bot and Reseller Detection</a></li>
<li><a href="https://wyllo.ai/platform/">Payment Fraud Protection</a></li>
<li><a href="https://wyllo.ai/platform-product/return-fraud-and-refund-abuse-prevention/">Return Fraud and Abuse Prevention</a></li>
<li><a href="https://wyllo.ai/platform/">Claim and Policy Abuse Prevention</a></li>
<li><a href="https://wyllo.ai/platform/">CX Support</a></li>
<li><a href="https://wyllo.ai/platform/">Chargeback Management</a></li>
</ul>
<p>Wyllo works with ecommerce brands including Everlane, Grüns and HexClad. It plugs into Salesforce Service Cloud, Kustomer and Gorgias, and provides risk intelligence for Happy Returns and Seel.</p>

<h2>Quick answers</h2>
<h3>Is Wyllo the same company as NoFraud?</h3>
<p>Yes. NoFraud rebranded as Wyllo on March 19, 2026. nofraud.com now forwards to wyllo.ai.</p>
<h3>Is Yofi part of Wyllo?</h3>
<p>Yes. NoFraud acquired Yofi, and Wyllo combines Yofi's post-purchase risk intelligence with NoFraud's payment fraud prevention.</p>
<h3>Where is the NoFraud Shopify app now?</h3>
<p>At the same address. The <a href="https://apps.shopify.com/nofraud-chargeback-prevention-and-protection">Shopify App Store listing</a> is now titled Wyllo, from developer Wyllo, LLC, and describes itself as Wyllo (NoFraud + Yofi).</p>
<h3>Who runs Wyllo, and where is it based?</h3>
<p>Wyllo is based in New York, NY. Scott Gifis is CEO.</p>
<h3>How do you say Wyllo?</h3>
<p>Will-oh, like the tree.</p>

<h2>Find us</h2>
<ul>
<li>Website: <a href="https://wyllo.ai/">wyllo.ai</a></li>
<li>LinkedIn: <a href="https://www.linkedin.com/company/-wyllo-ai/">Wyllo</a></li>
<li>Shopify App Store: <a href="https://apps.shopify.com/nofraud-chargeback-prevention-and-protection">Wyllo</a></li>
<li>G2 reviews: <a href="https://www.g2.com/products/wyllo/reviews">Wyllo on G2</a></li>
<li>Help center: <a href="https://help.wyllo.ai/s/">help.wyllo.ai</a></li>
<li>Contact: <a href="https://wyllo.ai/contact/">wyllo.ai/contact</a></li>
</ul>
</article>

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